Parsing the Magic Leap Schadenfreude

Ms. Knowles-Carter was here.

I’ve noticed that a significant number of VR pioneers react to bad PR from Oculus and Magic Leap with glee. The Germans came up with a word for taking pleasure in another person’s suffering, schadenfreude. Most of us indulge in it from time to time, as when we revel in the career stumbles of various celebrities, make jokes about politicians’ gaffes, or chuckle when someone slips on a banana peel. It’s part of human nature.

Yesterday, The Verge ran a story with the provocative title, Beyoncé reportedly tried Magic Leap, and thought it was boring. Eva Hoerth posted the link on Facebook and the comments filled up with digs at the secretive company. (Incidentally, I have learned that  Beyoncé tried the device at the Georgetown Magic Leap offices during a recent Seattle tour stop.) Continue reading “Parsing the Magic Leap Schadenfreude”

Magic Leap in Georgetown

Nothing to see here, folks. Move along, please.

I walked past Magic Leap‘s new office in Georgetown the other day and got an immediate vibe that I was under surveillance. Georgetown has long been one of my favorite places because from an urban planning perspective it is one of Seattle’s most bizarre. On paper, nobody should really want to live, shop, or work in Georgetown. It’s noisy, abutting Boeing field, which means that several times a day 777s and other aircraft come down low enough that you can see their rivets. Interstate 5 and Airport Way are loud and full of trucks. Shops and restaurants hug Airport Way, creating a long, skinny strip of commerce. And yet somehow it works. Georgetown has excellent coffee, a well-stocked musical instrument shop, and antique stores that specialize in industrial byproducts transformed into art. Artistan-run startups specializing in offset printing and product design occupy the Rainier Cold Storage building. Fantagraphics Books operates their comics-filled flagship store in the same space as a vinyl record store. There’s even a charming little “mall” in the form of a trailer park. I tend to discover something magical and unexpected every time I visit Georgetown. Continue reading “Magic Leap in Georgetown”

Thursday VR News

Time for a little aggregation. Magic Leap is building an office in Georgetown. This is a big deal for a few reasons. One, it means that the competitor of Microsoft’s Hololens has a presence in Microsoft’s back yard. Two, the AR pioneer will be within a couple light rail stops of Seattle’s Oculus Rift and HTC offices, cementing Sodo as a center for VR development. … Continue reading Thursday VR News